
Every scan, stream, and redemption is a data point. Right now, most of it belongs to someone else.
Loyalty programs, streaming platforms, and fan clubs all sit between a brand and its fans. Points reset with every vendor swap, artists get a fraction of the value their fans create, and the data that could build a real relationship never makes it back to the brand.
Avalanche gives brands and artists a direct line to their fans, with the data and the revenue to match.
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